When Jill Manlove and Whitney Bachman of Morgan Marie Design began their journey designing the new Dutch Bros office space, they knew this project would be special. Not just because of the brand—one known for its vibrant energy and community focus—but because of the philosophy, they bring to every design challenge: collaboration, communication, and a smooth process from concept to completion.
At the heart of this Mother-Daughter duo’s work is a belief that great design isn’t just about the final product, but also about the process. They are guides, leading their clients through the intricacies of design, construction, and implementation. A successful project is when everyone, from the principal to the contractor, walks away with a sense of accomplishment and satisfaction.
Building the Dutch Bros Vision
The new Dutch Bros office was designed to reflect the brand’s ethos: bold, energetic, and community-driven. But more than that, it had to serve the practical needs of a fast-growing company. So, the designers aimed to blend the high-energy, inviting feel of a Dutch Bros coffee stand with the functionality of a cutting-edge workspace.
Right from the start, they worked hand-in-hand with Dutch Bros leadership to understand their vision. The building would support group interactions on its first floor with a full kitchen, pool table, lounge, gathering space, conference room, and a couple of offices. Upstairs, they created privacy and control with plenty of private offices, small huddle rooms, and a large conference room. What emerged was a space designed to foster creativity and connection—large open spaces for collaboration, cozy corners for individual focus, and plenty of areas for relaxation and casual conversation.
Accessing the Dutch Bros Color Pallet
Since Dutch Bros is such a recognizable brand, Jill and Whitney wanted to reflect the culture of the younger generation that works there. So, they worked on special requests like disco balls and LED signs. Additionally, they used the entire Dutch Bros color palette for inspiration with new color additions to broaden the sense of energy and interest. They worked diligently to find just the right palette to bring all of that color into each room through paint, furniture, and accents. The result was a welcoming environment that is fun, loud, and vibrant.
“They wanted their culture embodied in their design but didn’t know how to get there. After we were done, our Dutch Bros contact said, ‘It just feels so us, yet so grown up and sophisticated.’ I think that surprised them.” -Whitney Bachman | Designer
Fortunately for Jill and Whitney, Dutch Bros fully trusted their expertise throughout the process. The designers could lean fully into their creative process, let loose, and do what they felt was the best direction for the space.
Everybody Loves A Challenge
One of the most challenging spaces to design was the gathering room on the main level. Naturally, the space feels a bit like a garage because of its large garage door connecting to an open room meant to support multiple uses. The challenge came in making it feel purposeful and connected to the rest of the building. Jill and Whitney achieved that through paint colors, the addition of a plant wall with an LED sign, and modular furniture.
However, their favorite space to design was the large conference room. They got to tie together so many of the brand’s colors in one space. Working with the Create Spaces team, they selected colorful and mobile chairs that supported the brand and functionality of the space. By selecting a fantastic wallpaper, that perfectly incorporated the color of the chairs and tables, they designed a cohesive and energetic space.
Morgan Marie Design Creates A Space That Feels Like Dutch Bros
When it was finally time to reveal the new office, it was everything Dutch Bros had hoped for. From the vibrant, inviting entryway to the sleek but welcoming workspaces, the new office is a place where employees can thrive.
“Good design is being able to look at a blueprint and see something finished in your mind.” -Jill Manlove | Principal Designer
With the success of Dutch Bros under their belts, Jill and Whitney are eager to tackle more commercial spaces. While they design for both residential and commercial projects, their approach is the same. Being a good designer is more than great finishes. It is all about creating a seamless process that everyone involved enjoys. That is what Morgan Marie Design did for Dutch Bros, and what they hope to accomplish for many more clients to come.
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