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Creating a Hybrid Culture

5 Things Employees Need Now

Throughout the pandemic people have changed how they shop, where they live, how they learn, and, for many, how they work. Hybrid work is familiar territory for some, but a seismic shift in how work happens for many organizations. Regardless of how your company defines its policies, this blend of on and off-line interactions means we have to think about the needs of people as they adopt a new way of working, and how the workplace and technology need to change to help them be successful within a hybrid culture.

Hybrid work may be challenging initially, but there’s never been a greater opportunity for organizations to reset their culture.

The flexibility — and the trust it requires — can be a catalyst for new ways of working. It can also redefine how the office can help people thrive. In a recent Steelcase webinar, Prototyping the Future of Work, 59% of nearly 1,000 attendees said the biggest benefit of hybrid work is the ability to attract and retain talent. The biggest threat is cultural erosion (54%).

Building a Culture

Everyone, everywhere struggled with a feeling of isolation while working from home. Combine that with the sense of whiplash many people feel from the ups and downs of Covid caseloads, return-to-office delays and conditions that seem to change daily, people’s wellbeing has suffered.

Organizations that have returned to the office found people need to be reenergized and rebuild their “muscle memory” for being in the workplace. They’ve also found that reshaping their culture is essential to create new norms for how people will work together going forward.

The workplace can become an infrastructure for fostering a resilient hybrid culture. It can be done by providing spaces which not only support increasing collaboration between in-person and remote workers, but also help people feel a sense of belonging and connection to their teams and the organization, regardless of location. Steelcase research shows that feeling part of a strong community actually helps people achieve more. It also boosts productivity, engagement, innovation and retention. Many leading organizations are making changes before team members return to the office. This way, people can see and feel their organization cares and is taking action to meet their needs in a new era of hybrid work.

5 Things People Need For Hybrid Work and Hybrid Culture

Safety


Physical safety continues to be paramount. People need to know their organization is doing everything possible to keep them safe and mitigate the spread of disease. Workers are particularly concerned about air quality. 62% of respondents to a recent McKinsey study said that improved air filtration could decrease the stress they experience from returning on-site.

Psychological safety is increasingly important at a time where work is changing. Employees need to know that it’s okay to speak up, share ideas, ask questions and make mistakes during this shift. This must happen regardless of where they work and without negative ramifications.

Steelcase Work Tents create a relaxed open collaboration space where people can reconnect in-person and virtually at the Steelcase Global Business Center in Grand Rapids, Mich.

Belonging

In a time where people are working from diverse locations, people need their workplace to help create community and “social glue”. That glue builds cooperation and team cohesion. Strong communities have a sense of shared purpose, as well as shared leadership. With high levels of trust and engagement, communities allow people to learn, adapt and demonstrate resilience in the face of changing circumstances.

Productivity

Hybrid work will require new spaces and technology to help people be effective. People need places for 1-on-1 or small group video calls, either enclosed or with greater acoustic privacy at their desk. Groups need places that support both in-office and remote participants equally. Places where everyone can see and be seen, hear and be heard. Spaces should be designed for a better virtual presence with important elements like cameras, acoustics, content and lighting.

Hybrid Culture flex products
Steelcase Flex Personal Spaces give hybrid workers at the Grand Rapids Steelcase Learning and Innovation Center a place to do sustained heads-down focus work or take a video call.

Comfort

Physical comfort is critical for hybrid workers, especially if they are spending a lot of time on video. People’s wellbeing has suffered, and they need places and experiences that help them rejuvenate and reset throughout the day. People also need to be comfortable with how work is changing. They need to know how to use new kinds of spaces and new technologies to collaborate with hybrid
teams.

Control

Living through a crisis and changing ways of working, people crave more certainty. They want to be able to have more choice and control over:

  • Where they work within the office
  • When they work at the office or home
  • How they work, alone and with teammates
hybrid culture outdoor dining

Although it will look different for everyone, hybrid work is, perhaps, the biggest opportunity organizations have to reinvent their culture. People and leaders need to adjust expectations about how work happens. They must adopt new behaviors and rethink the role of the office going forward. But thinking about a hybrid workplace as a community designed to support the needs of the people as they embrace new ways of working and interacting can be a dramatic and positive change that emerges from the pandemic.

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Rebellion to Renaissance

Lombard/Conrad Creates An Inspiring New Office

One fateful day in 1972, architects Joe Conrad and Ernie Lombard were fired. Why? Because their employer found their logo doodles for the firm they planned to start. Unfortunately for their employer, his actions forced are rebellious partnership between the two that created the successful Boise architecture firm, Lombard/Conrad. Since its beginning, the firm has had three generations. The third being today’s eclectic group of leaders who all bring different approaches, strengths, and passions. It is this diversity that has in large part created the success and sophistication the firm now enjoys.

Diversity In The Office

This diversity also includes the kind of projects Lombard/Conrad designs. The firm focuses primarily on public architecture, interior design, and planning. That includes healthcare, justice, public safety, education, and commercial design. Their impressive portfolio includes justice buildings throughout the Intermountain West region. It also boasts the Boise State Center for Visual Arts. Soon to come, CTE facilities for the College of Eastern Idaho and Idaho State University will join its portfolio.

I think that the care we have for our projects is different. We are careful in choosing the projects that give everyone a reason to work hard. They are public projects that benefit our communities.” Alexis Townsend: Principal & President

Creation Of Lombard/Conrad’s New Office

Recently the firm tackled a project that was meaningful to everyone, the creation of their new office. Their old, three-story building no longer supported the culture of the firm. The physical separation made it extremely difficult to collaborate between studios. So, it was time for a change when their lease was up. However, finding a building proved difficult thanks to their long list of criteria. Not only did they have to locate a building with onsite parking in downtown Boise (two essential criteria), but the structure had to have architectural significance. After a lot of searching, they discovered the perfect building on West Washington Street. To their delight, learned that it was built in 1972, the same year the company was founded.

Steelcase Workstations
Open Office Featuring Steelcase

Leaning Into Their Mission

After their incredible find, the firm’s partners quickly turned their attention to conceptual layout and interior design. With the help of their in-house architects and interior designers, they created a space. It has room for growth and helps motivate and inspire employees to feel like they can achieve whatever they want. Their new office lends itself to their company culture of creating a safe, open, welcoming workspace. It also supports professional development and life away from the office. With this culture in place, it is the goal of Lombard/Conrad to lean further into its mission of enriching and inspiring the human spirit through architecture in public spaces.

See the full photo album today!

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What’s Happening In The Commercial Market?

A Discussion With Cushman & Wakefield | Pacific Commercial Realty Advisors

What trends are there in the Retail Market?

LeAnne Hume: Senior Director Retail & Investment

“[At Cushman & Wakefield] We have two new grocery projects under construction which have received a lot of attention from tenants. In some cases, project developers are going from a model of selling pads, straight to ground leases due to the demand. We have rarely seen ground leases in our market so this is a strong indicator of market change.”

How is the Boise Office Market unique?

Jen McEntee: Director
Office Specialist

“You hear about every other market where people aren’t coming back or they’re closing their offices, but we are not seeing that here. There have been a lot more big, brand new tenants moving in this year. The majority of those are new growth, and they aren’t pulling from any of the buildings downtown or leaving holes.”

What has changed in the Industrial Market?

Peter O’Brien: Director
Designated Broker

“Industrial, like most of the food groups, is seeing significantly more demand than supply. It wasn’t that long ago where a 50,000sf industrial deal was considered huge. Now we are regularly seeing 100-500,000sf users chasing the limited supply and making commitments well before completion of the projects that
are under construction”.

Tell us about supply in the Multifamily & Investment Markets

Curtis Cluff: Director
Multifamily & Investment

“Multifamily is at a fever pitch for the last 18-24 months. The word on the street nowadays is if you want a multifamily opportunity in Boise, you have to create one. Our vacancy rates are below 2% and we have about 18% of our total inventory under construction. That would usually mean an oversupply problem but nobody is talking about oversupply. We can’t build them fast enough.”

Cushman & Wakefield Agent Meeting
Agent Meeting

What Is The Culture Like At Cushman & Wakefield?

Jen Mace:
Chief Administrative Officer

“We have a culture of work hard play hard. To maintain that and be productive there has to be really strong commitment to that philosophy and a mutual respect amongst coworkers. We have that! We emphasize teams and collaboration; each agent’s role is important to the overall success of our company. Being Independent Sales Contractors in Commercial Real Estate involves a willingness to take risk, a lot of determination and self discipline.”

Cushman & Wakefield Bree Wells
Bree Wells:
Senior Associate Office Specialist

“I have been here for six years and I couldn’t ask for a better group of people, whether that’s office, retail, investment, or industrial. My team has phenomenal mentors including the people who run the company and support staff. I just love coming to work. I think a lot of people don’t get to experience that. They kind of dread waking up and having to go to work, but I get to and I really like that.”

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Just Add Sprinkles Or Goats

My wife has been putting sprinkles on the bananas so my son will eat them. I know this isn’t probably the best idea of all time, and we definitely don’t win a parenting award, but we are struggling to get him to eat his fruits and vegetables. So we had to be a little creative and add something he likes (everybody loves sprinkles) to something he doesn’t really like to get him to do eat it. 

Well, I guess I did something similar this week. I tried yoga for the first time. I’ve heard it would be good for me as a runner. I’ve heard it would help me relax. So I decided to add goats (everybody loves goats, right?) to yoga and gave it a try. And guess what? I loved it. 

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President Scott Galloway at Goat Yoga with five architecture and design firms

OEC hosted a goat yoga event with five architectural firms. Not only was it a ton of fun, but I think it was good for me. Now the question is do I always need goats to do yoga? Have fun and try something new, even if you have to add sprinkles.         

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